I floated a concept to JP for the SEZ to which he responded positively, but already had gone too far with the existing plans. A vertical multistory glass walled building where ALL of the glass is an integrated video board (see LG's newest see-through OLED). The multistory would be all press, offices, and club seating. For a cold weather climate, it'll take away the 'empty' upper corners making for a dramatically more intimidating environment. It'll have a walk through concourse, bar area, etc. John Madden says there's no better seating than the endzone. This would be all time coup for that.