Do you watch the NBA? The Bulls roster is in no way setup to make a championship run. Aging front court, superstar made of glass that is already passed his prime due to injuries, mediocre bench and a budding young all star off guard who's a free agent and thought to be looking to move on.
It's nothing to do with 'butt hurt', it's everything to do with looking through the most basic of coach speak. What do you think Fred is going to say? "Hopefully we make the playoffs!"? It's realistic to think that the Bulls might be staring down that lower Eastern Conference playoff purgatory range where they are good enough to get a first round beatdown but not bad enough to bring in actual talent in the draft.
I watch the NBA. I think saying the Bulls can't COMPETE for a title is a classic overreaction that we typically see when a team loses during the postseason.
They still play in the east and only have to beat 1 team (Cavs) to get to the NBA finals. If you are in the finals, aren't you competing for a title?
People forget that the Bulls were a Lebron game winner away from going up 3-1 in that series. Pau Gasol was hurt (so was Kevin Love obviously) which didn't help.