I mean...one could look at it as ISU treats him better than he deserves and he goes on the air and starts talking ISU up so ISU benefits from the relationship. But living in the Cedar Rapids area for as long as I have...creating Iowa State fans around here is tough! And hearing Todd occasionally...most of his complimentary remarks regarding Iowa State are usually backhanded in nature.
Either way, you just aren't converting fans in that area of the state. I lived in CR 20 years ago and it's no different today then it was then. On the flip side, the Des Moines Metro fanscape has changed massively since I moved back to Iowa in the mid 2000's. Iowa used to OWN this market but that is no longer the case.