Because we shouldn't try and improve the experience, we should just kneel at the altar of Pollard and use this message board to trash Iowa. I've been going to games since the late 70's/early 80's. I remember the stupid car, the astro turf and the hot tub in the end zone. Atmosphere is 100% improved. That doesn't mean it can't be better. Right now it is almost like complete and total stimulation of the senses like the congressional scene in Idiocracy. My brain/ears can only process so many Kick Start My Heart beginnings. Who is in charge of the sound dept/music selection? Does anyone know? I assume it is either The Round Guy or some other former DJ at KGGO.