Small concern about Jack Trice logo usage - UPDATE: Gerry Vaughn

LINK

Approximately 140,000 Americans die every year from alcohol-related causes.

Overuse of alcohol is known to cause liver disease, contribute to cardiovascular disease, and increases the risk of various cancer types (upper respiratory, digestive, liver, and breast cancers). The source doesn't say this, but it wouldn't surprise me if it is associated with obesity given the calories involved.

Alcohol-related automobile accidents kill 10,000+ annually with many of those being innocent bystanders at the wrong place at the wrong time and not just the drunk one behind the wheel.

Alcohol use is strongly correlated with various other crimes and social ills, as well, including domestic and child abuse, assault, sexual assault, and is very commonly a factor in self-harm attempts. An EMT uncle of mine told me he hasn't been to any scenes of a suicide where there wasn't booze involved.

In short, alcohol is a terrible burden on our society. I don't know who coined this phrase but...

"If alcohol were invented tomorrow, then there's no chance in hell the FDA would approve it for any use and much less recreational use. It's a horrible drug but it is somehow grandfathered in."



Sex Offender Cy

Is there a way to ask without getting this caved or deleted...what makes it a sex offender Cy?
 
  • Agree
Reactions: NetflixAndClone
Saw that Gerry Vaughn was named the Jack Trice scholarship player for this season:




To build on my original post - this honor is something that could benefit from the proposed guardrails on the Trice logo. Because this is a big deal for Gerry, perhaps he is given the opportunity to create a small, EXCLUSIVE apparel collection and he picks a charity to donate the revenue to.

Give back to the community in Jack's name. Can see this being brought up on TV during every game.

I'm not sure why ISU wouldn't have Gerry wear #37 (Jack's number) this season - could sell those custom jerseys that reference Jack without making it an explicit tie, given the vague legalities also discussed in this thread.

Actually, I don't think I've ever seen ISU mention #37 at all. Anyone know why?
 
Last edited:
That logo was originally a secondary during the "Blue Period." It was essentially the primary bird-in-a-blender logo with the "ISU" removed to only leave Cy fisting his way out of a tornado.

View attachment 115821

When the I-State become the primary, this logo was recolored to remove the blue and set to be the "main" secondary logo. I really wish they would have kept this one as the main secondary.

View attachment 115822

I wonder what that would look like if you took out the darker shade of cardinal and made it black instead of darker red. I would imagine something like that would be a Campbell favorite.

Instead, we ended up with Sex Offender Cy, who nobody seems to like.

View attachment 115823

Or worse.

View attachment 115824
 
  • Friendly
Reactions: Sigmapolis
As fellow designer I completely agree w/ Kavagi's original post.

It's not even necessarily about alcohol but just protecting any brand properly from a visual standpoint.

Talking about this stuff doesn't mean anybody is "outraged", the baseline is a question of what is good business practice. Everyone can calm down with perception that any discussion is a five alarm outrage.

I work heavy in licensed product and there's a good reason major licensors don't let me do whatever the hell I want with their brands. Is that logo a part of ISU athletic dept brand identity? Is it an official brand outside the department? Is it in the public domain to do whatever with? It's kind of a unique situation where doing good works in the community makes sense, but supporting ISU football also makes sense for it.

What you say broadly is true but I do think the 5 stripes are at a bit of a crossroads. Should it be viewed as another athletics mark or is it something whose use should be significantly limited compared to the I-State or other athletics logos due to reverence for Jack Trice? I don't think anybody is against protecting its identity and licensing.

I'm personally of the opinion that the 5 stripes should be able to be nearly as widely used as the I-State logo or any other part of the ISU brand identity. I like its link to Jack Trice but its organic representation of Iowa State's football history is maybe even more important and certainly very valuable to an Iowa State brand that has a lot of change and inconsistency through the years.

I want to honor Jack Trice's legacy but I think that protecting his name, his signature, "I will", and e other pieces of the Trice identity with heavy restrictions can accomplish that without having to severely limit the 5 stripes as an ISU athletics mark.
 
  • Agree
Reactions: HFCS
Saw that Gerry Vaughn was named the Jack Trice scholarship player for this season:




To build on my original post - this honor is something that could benefit from the proposed guardrails on the Trice logo. Because this is a big deal for Gerry, perhaps he is given the opportunity to create a small, EXCLUSIVE apparel collection and he picks a charity to donate the revenue to.

Give back to the community in Jack's name. Can see this being brought up on TV during every game.

I'm not sure why ISU wouldn't have Gerry wear #37 (Jack's number) this season - could sell those custom jerseys that reference Jack without making it an explicit tie, given the vague legalities also discussed in this thread.

Actually, I don't think I've ever seen ISU mention #37 at all. Anyone know why?


Maybe he doesn't want to? Most athletes I know are very attached to their number and don't like to change once they got the one they want.
 
What you say broadly is true but I do think the 5 stripes are at a bit of a crossroads. Should it be viewed as another athletics mark or is it something whose use should be significantly limited compared to the I-State or other athletics logos due to reverence for Jack Trice? I don't think anybody is against protecting its identity and licensing.

I'm personally of the opinion that the 5 stripes should be able to be nearly as widely used as the I-State logo or any other part of the ISU brand identity. I like its link to Jack Trice but its organic representation of Iowa State's football history is maybe even more important and certainly very valuable to an Iowa State brand that has a lot of change and inconsistency through the years.

I want to honor Jack Trice's legacy but I think that protecting his name, his signature, "I will", and e other pieces of the Trice identity with heavy restrictions can accomplish that without having to severely limit the 5 stripes as an ISU athletics mark.
One side note - the bolded refers to the Athletics brand identity, correct? I-State isn't really part of ISU-the university's branding. I know because whenever we want to use it, we're told no. Maybe that's changing over time.
 
One side note - the bolded refers to the Athletics brand identity, correct? I-State isn't really part of ISU-the university's branding. I know because whenever we want to use it, we're told no. Maybe that's changing over time.
You are correct. I don't know of any change but I'm just a fan with no insider knowledge.
 
The Orrnado is the best logo. Angry walking Cy in various sports uniforms is next. The bugle is the worst, and blender Cy isn't great, but at least it was unique. The current block letter log is so...meh.

I was actually talking to my brother about this awhile ago. The Jack Trice logo should be regarded as special, but I do think that means plaster it everywhere you can. I live in WI, and when I wear my 5 bar hoodie or hat out and about, someone almost always asks about it. The story spreads. Get it on TV all the time and people will probably google what exactly it means. They should be telling the story and should have been for years, but we're slow on the take sometimes (kindof like not playing a tornado siren for years...I mean really?).
 
As fellow designer I completely agree w/ Kavagi's original post.

It's not even necessarily about alcohol but just protecting any brand properly from a visual standpoint.

Talking about this stuff doesn't mean anybody is "outraged", the baseline is a question of what is good business practice. Everyone can calm down with perception that any discussion is a five alarm outrage.

I work heavy in licensed product and there's a good reason major licensors don't let me do whatever the hell I want with their brands. Is that logo a part of ISU athletic dept brand identity? Is it an official brand outside the department? Is it in the public domain to do whatever with? It's kind of a unique situation where doing good works in the community makes sense, but supporting ISU football also makes sense for it.
Good question! It's probably only a semi-official logo/emblem at this point, as it is not listed as one of our (ISU's) official logos (yet). It certainly is on enough stuff now to be 'official', but isn't still.
Saw that Gerry Vaughn was named the Jack Trice scholarship player for this season:




To build on my original post - this honor is something that could benefit from the proposed guardrails on the Trice logo. Because this is a big deal for Gerry, perhaps he is given the opportunity to create a small, EXCLUSIVE apparel collection and he picks a charity to donate the revenue to.

Give back to the community in Jack's name. Can see this being brought up on TV during every game.

I'm not sure why ISU wouldn't have Gerry wear #37 (Jack's number) this season - could sell those custom jerseys that reference Jack without making it an explicit tie, given the vague legalities also discussed in this thread.

Actually, I don't think I've ever seen ISU mention #37 at all. Anyone know why?

Another good question. As @isufbcurt pointed out, maybe Gerry wants to keep his number? But your idea has merit, and could be another way to advertise (talking points w/ the media, etc.) ISU and the Trice story.

I will link @brentblum to the #37 idea. Maybe it's already been discussed, or in the works?
 
Lol! It's surreal how much handwringing a beer release has caused. I guess we're lucky we have enough emotional capital to spend on something so trivial.
Everyone just needs to drink as much of this beer as they can. Bush light doesn’t do anything for our NIL fund.
 
  • Like
Reactions: t-noah
Everyone just needs to drink as much of this beer as they can. Bush light doesn’t do anything for our NIL fund.
rick-and-morty-morty.gif
 
  • Funny
Reactions: t-noah

Help Support Us

Become a patron