They are taking the PAC premiere teams to the B1G and putting ISU a newly incorporated PAC called the “Big West” as a football only conference. That’s it.
But like with everyone, they’re focusing too much on what conferences potentially want, and not what their media partners would want. I’m fully of the opinion that these scenarios are mutually exclusive…one hand shakes the other, and it is pointless to discuss these “way-out-there” fanboy conferences without considering the money.
What the media partners want is more certainty in their inventory and to avoid the PAC12's time zone problem while still owning their valuable content.
One of the biggest problems w/ buying the PAC12 rights is you get 12 time zone problems with it. If you take their 4-6 best properties and blend it with properties in better time zones, it makes that content much more valuable.
On the B10 side, it expands the B10 recruiting footprint into demographically favorable states, which has been a goal for years. The B1G needs a foothold in one of California, Texas, or Florida. The latter two seem highly unlikely at this point, the former now seems well within reach.