Kansas is building a new football stadium.
Football funds so much of the AD, that basketball just can't do, so you still need to give it a significant amount of importance.
KU plays in a high school stadium, and they have way more money than ISU. You know why they have way more money than ISU? It ain't from football. If Cambell stays at ISU and we get 5-8 wins every year, that's ok, because that is about all ISU can afford. We will get plenty of football money just from being in the Big 12 (and we are not going to get kicked out if we aren't really good in football). Where is the money going to come from to try and compete with the Texas teams, Utah, Colorado, Kansas, Okie State and the Arizonas in football? It isn't there. We need to lean heavy on basketball.