People are losing sight of what is important in college athletics, which is winning national titles. No one brags how much money their school is bringing in when they are losing (Texas fball & UCLA bball). If universities are smart they are going to put themselves in the best position to win national titles. The big 12 is the best place for Oklahoma and Texas because they have the easiest rode to the playoff. That is why they will stay in the big 12, I'm honestly not worried they are leaving soon.
1. Texas needs to play other Texas teams, it is embedded into Texas football culture since the 70's. Other conferences will not take Tech or Baylor with them.
2. Oklahoma will more than likely have to take OK State wherever they go. Big 10 and SEC are better off keeping the same than adding both schools.
3. Pac 12 is a mess, no one wants to touch them with a 12 ft pole.
It's a chicken/egg thing. B1G didn't add Maryland and Rutgers to win championships for their league. They did it for revenue. Dollars and revenue are the drivers. So, yeah, getting more championships gets you more viewers which gives you more revenue.
The scary/interesting thing is how the revenue picture looks in the future. Is the B1G model - based on cable subscriptions to remain viable in the future with the trend of cable cutting? With more internet and mobile based content the players like Netflix, Hulu, Google, Amazon could become major players in the very near future. How does the Big XII play the unknown future of that? Only time will tell if we make the right decision(s). Again, that's what's scary and interesting about it and what this discussion is about.