My problem is, according the Blum, no one other than West O was interested in making an ISU/NIL beer. Then as soon as we do, Backpocket comes out with half a dozen ISU themed beers to compete with it, and ISU gave them the license to do it.I mean it sounds like people have trouble finding Ames Lager anyway so does it matter? If I lived in Iowa I would be buying all different varieties just because that's what I'd do regardless. But that's just me. Let's just get paying the players under the athletic department so it all just goes into the same pot
If they were so willing to make ISU beers why didnt they make a WeWill beer? They appear to have better distributing and production capacity for such thing.
Just feels like a bit of a back stab by both Backpocket and whoever gave the license.