It is the brand they have embraced, and while puzzling that they've chosen to embrace that, it is very amusing from the outside looking in. I would hate to be a fan of that, though. They say loyal sons forever true, but if ISU had a coach that carried himself the way Fran does, with those antics, it'd be a tough sell for me. This fan base basically crucified Steve Prohm who had a much better demeanor and ability to compose himself than Fran. We also fired the last 2 coaches who liked to have tirades on the sidelines, granted not specifically for that reason.