I'm actually wondering if ESPN is the one who is driving this. Last year I had a conversation with a client who does business with Nike, which like ESPN makes a lot of money off of college sports. Their view is they always want the blue bloods to be winning and playing each other because that's what drives sales of merchandise, because of their bigger fanbases. So I would guess that ESPN has done the math and figured that they make a lot more money through subscriptions and ad revenue if Texas and OU are playing Alabama, Georgia, Florida, Auburn, LSU, A&M, etc., rather than K State, ISU, OSU, Baylor, etc. Then they can get those smaller schools relegated to a G5 conference and pay them a relative pittance for their TV rights.