Casey’s Logo

Which Casey’s Logo do you prefer?

  • Old

    Votes: 268 88.4%
  • New

    Votes: 35 11.6%

  • Total voters
    303
  • Poll closed .
There was an article in the Wisconsin State Journal a few years ago about Kwik Trip/Kwik Star. They are crushing their competition because of their centralized business model. My MIL lives near their headquarters and talks about it a lot. Everything is centralized and made in house then shipped to individual stores. A Casey's rep was quoted about how they have trouble competing with them. I really like Kwik Star and their milk and eggs are way cheaper than HyVee.

Wait...here is the article https://madison.com/wsj/business/a-...cle_2f069abd-8d5e-59e3-874a-901d2e15f863.html.
You can get a lot of basic staples at KS/KT.
 
  • Agree
Reactions: NWICY
Casey's logo looked carelessly outdated in the early 80s. 40 years later it looks intentionally classic and you keep that.

I'd have just developed options with and without the "general store" and done the kind of subtle updates the public doesn't notice but designers do. I think "general store" is an asset but there are some uses where short helps.

Even Coca Cola does subtle updates to their classic script the public doesn't recognize as changes.
 
What I see in the new logo is following the overall trend in logos. And that is following the Apple way of making things simple. Doing away with the brick background and stuff is what other companies are doing and was in a way popularized by Apple.

Just my opinion.
 
Should have included a crapper behind the counter in your logo, that would have sealed the deal
I swear to god, I was driving through dysart Iowa on Saturday. Stopped at the Casey’s there to take a leak. Sure enough, crapper was behind the counter in this weird room with a washer and dryer and bunch of empties. I hadn’t been in Casey’s bathroom of that style in YEARS. Made me wish I had to make some mud and leave my mark on that place. Ahhh.... The memories...
 
  • Like
Reactions: khardbored
Is the Thompson Oil Cartel still a thing in Ames?

Not like it was. Others are beginning to muscle in as the city council finally had enough turnover to adopt a more growth friendly agenda. Others have built pretty much all the stores on the sprawling edges of the city.
 
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I once worked a University here in Iowa. They hired a firm to redo their logo. The firm shared all the schools they worked with, had meetings on campus to take input, etc. Funny thing happened when the new logo options were revealed they were the same designs from those other schools. Cut and paste baby! And the school went with one of the cut and paste options. It was pathetic.
For some reason your story keeps giving me flashbacks to this chapter of the Chizik era.

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There was an article in the Wisconsin State Journal a few years ago about Kwik Trip/Kwik Star. They are crushing their competition because of their centralized business model. My MIL lives near their headquarters and talks about it a lot. Everything is centralized and made in house then shipped to individual stores. A Casey's rep was quoted about how they have trouble competing with them. I really like Kwik Star and their milk and eggs are way cheaper than HyVee.

Wait...here is the article https://madison.com/wsj/business/a-...cle_2f069abd-8d5e-59e3-874a-901d2e15f863.html.

I knew that they had owned their own dairy for quite a while, but didn't realize they made all their own containers as well. Quik Trip has a similar distribution system for their pastries and sandwiches. It's amazing how the industry continues to evolve. Kum & Go seems to be moving in the direction of trying to market their hot and cold sandwiches more on the premium end of the spectrum, and now Quik Trip is expanding their kitchens yet again to add more hot sandwich options. Casey's still has the best pizza, but they're on the verge of falling behind on those other items. Their non-pizza offerings are not impressive.
 
The logo change has nothing to do with people who are familiar with the brand. They probably knew it wouldn't be popular with that crowd, but also know people are not going to change their habits over a logo. This is about having a logo that they can introduce to a new market that doesn't look old and outdated to someone who's not familiar with it.
 
If you're eating gas station food on a regular basis you might want to reevaluate your diet.

On my road days I'm usually on the road for at least 12 hrs, fuel me and the vehicle at the same time. KwikStar has some pretty decent salads also.
 

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