These companies need their heads checked on pricing. This needs to be priced at least $15k cheaper.
2024 Acura ZDX Luxury EV SUV Prices Range from $65,745 to $74,745
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www.caranddriver.com
Feels like a combination of making the car SEEM better due to higher price, combined with trying to match demand w supply.
When you have trouble making in volume, just raise the price a bunch and you will sell less - that takes care of your low supply problem while still raising revenue. And for a double luxury product (Acura AND EV), you are mostly selling to less price sensitive customers anyway.