Not sure how much cash American she will actually net from her deals with Topps (trading cards) Hy-Vee and H&R Block but it's interesting that she's getting deals with real companies for products and representation and not just being given cash to her by a collective of boosters. She is wildly popular so she is one of the stars that will get "real" deals. It's not the same as one and dones in MBB getting paid for their one year for faked up appearances and autographs.
Saw the NIL article below posted on the Gophers board, an ESPN computation by Myron Medcalf of college basketballs most marketable players, combo list of women's and men's players. Aliyah Boston topped the list. Clark came in at #4. As many gals as guys on the list with some of them having HUGE social media followings meaning they have real fans beyond the ones in the stands of their team. I've found it interesting how big the "followings" are for many of the gals. Oddly absent from this list is a big NIL earner with monster social media following, Paige Bueckers. Medcalf left her off because she won't be able to play this year but she is a top NIL deal maker across all of college sports, not just WBB or overall hoops. He explains it but still an odd justification to me.
4. Caitlin Clark, Iowa Hawkeyes
The Big Ten women's basketball player of the year is an automatic bucket no matter where she is on the floor, which is why she has attracted praise from the likes of Steph Curry and Kevin Durant. The major brands have noticed, too. The junior currently has deals with tax preparation company H&R Block, trading card company Topps and supermarket chain Hy-Vee, all contributing to a reported seven-figure income off NIL.
A year into the NIL era, which men's and women's college basketball players stand to make the most bank, and why?
www.espn.com