Actually is former ADs, a former President and a board of Regents Prez that crippled ISU athletics. Marvin Pomerantz was determined that we should have a Wisconsin type system and he was a U of I guy so he was on with Fry's suggestion to have one state U system.
Earle Bruce had said he wanted to stay at ISU but was offered OSU. I forget the ADs name, but when bruce went in to see if the AD would come close to closing the 10k difference, the AD (who was a former OSU guy and was star struck by them) told him that it was great having him and thanks for his service. Never made an effort to keep him. Bruce at the time was considered to have the number two recruiting class coming in and things were looking very strong.
This time we also passed over Cooper and went with Duncan who basically peed away the momentum. Had Bruce stayed, it would have been interesting to how the ISU/iowa difference would have been.
Real quick run down of when ISU feel into the abyss for awhile.