I cheer for Kansas in the non-con so they make the Big 12 look better. They can lose every other game from the start of January.
Losing in March makes the Big12 look worse than losing before Jan. For instance I had no Idea that the Big12 was 3-7 vs the BigTen this year. Nobody even knows or remembers that. Now if Kansas, Baylor and WVU flames out in the NCAA that hurts the perception of the Big12.