Fox and espn are buying more conference games unless each of the b12 teams pplay a really major opponent. They want more value than a game like san jose state or uni.Maybe they don't, or maybe dollar signs get the best of them like OU playing Nebby. KU and Mizzou selling out Arrowhead would be a big deal - same with UT and A&M playing anywhere in that state (and getting a major TV slot out of it, too).
Regardless, that's tangential to my point that 8+2 schedule is better than 9+1. More flexibility is better.