Because football is cyclical. MSU is 10-6 against michiagn going back 15 years and 6-5 against PSU. There is no reason those games are auto losses as people are stating. Sparty has the 12th highest AD revenue in the country and is also top 15 in ratings with all the infrastructure and funding you can dream of. If the right coach gets in you can compete. You won’t be a regular power like OSU but you can compete in the big10 even with the new additions if you get the right staff.And now add in Oregon, Washington, USC.......the mid to low level Big 10 jobs are simply going to be money grabs in perpetuity.