How much is an NFL player worth then? These are guys that are being paid millions of dollars and are making more in their few years than others will make in a lifetime. Most of these players are not even literate by normal standards, and yet they are making millions. There are tons of jobs which will lead to long term negative health effects, and the league is getting safer every year. Do you think the players have the ability to market their own teams and product the way the owners and NFL had?
Come on, I saw last year that the Rooney's(Pittsburgh's owners) are worth less than every single players on that team(net worth less than a million dollars). Every one looks at the owners and says they are alright, but their worth is not coming from football. When they have to start using some of the private fortune to fund the league, it may be doable but not sustainable. These players can't even add in most cases, so I wouldn't expect them to understand a balance sheet of this magnitude. I can see the owners perspective. They basically wanted another chunk of money before the rest was divided up among the CBA. Actually working in a business, I have seen the costs rising year after year, no matter what guys like Ben Bernake are saying. The same is likely true for the NFL, and the players don't pay these, or even have anything to do with all of this. I am not saying lay down, but I think the de facto union(the fact they disbanded is a sham) will have to bend a little. That is what negotiations are for.