Casey’s Logo
- Thread starter Cy4Lifer
- Start date
The new logo was such a sell out move by Casey's. The sh!tty fresh grind coffee machines tey are putting in their newer stores are even worse. You are literally taking the "convenience" out of convenience store plus the coffee sucks.
I understand the need for a refresh (though I love the nostalgia of the old logo) but the new one is way too simple. The design company just ripped off the new Wendy's logo.
They need to request their money back from whatever marketing team recommended that logo to them. Nothing like spending thousands of dollars to change a logo everywhere only to just make it worse.
How do you get one of these design jobs? I could do better with Microsoft Paint at a fraction of the cost.
Was there a problem with the old logo or the "General Store" terminology? I thought it really helped Casey's distinguish itself from the other convenience store chains.
They could have paid me with two slices of pizza and a 32 oz fountain drink to design that.
- Mar 27, 2006
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I remember at an old job I had, we were releasing a new product. They spent a ton of money hiring a marketing agency to come up with the name. The CEO made it clear that he wanted the name to be "Edgy" and stressed that multiple times. Several weeks and thousands of dollars later, the agency came back with their results. Their recommendation? "Call the product 'Edge'".
The CEO loved it. Well worth the money in his opinion.
The CEO loved it. Well worth the money in his opinion.
I'll take "How to Make Your Convenience Store Look Like Every Other Convenience Store in America" for $2,000...
I didn't really see the problem with the old one. I mean, the new one is alright, I guess.
I've heard directives like this too many times to count and it never ceases to amaze me. To some people, the color purple is 'edgy'. To others, it's only 'edgy' if it's offending someone. There are countless ways to define 'edgy' or 'bold', I cringe anytime I hear someone say that's what they want.
People will eventually get used to the new logo, but I didn't like the early iteration that had the rooster on top of it.
Made it seem like they were a fried chicken joint rather than a convenience store.
Made it seem like they were a fried chicken joint rather than a convenience store.
I'm sure whoever came up with that logo, if it was outside of the company, charged A LOT more than we'd think.
Wiki says they have 2,146 stores.
Say it costs $10k per store to change out street signs, the fuel island canopy, and the store façade, that's $21.5 million. I think $10k is probably on the low end of that too.
They would have gotten way more bang for their buck by reinvesting the same (at least) $21.5 million in wages for their employees. What a waste of money that new logo is.
****! Might as well have gone to purple comic sans!
I really liked the old logo. This new one sucks. Not unique in the slightest.