Apple’s virtual reality for $3499

[Sousaclone]

Yeah, it isn't the utility here that is going to be the challenge, it is the price point. For mass adoption I think you need to get closer to that $1k area, similar to a flagship phone. Technology prices always fall over time, but this has a ways to go.

For sure, but it took the LED (thin/flat) tb maybe 10 yrs to go from crazy stupid expensive to affordable and then another 5 yrs to stupidly cheap?

 

[NorthCyd]

Yeah, it isn't the utility here that is going to be the challenge, it is the price point. For mass adoption I think you need to get closer to that $1k area, similar to a flagship phone. Technology prices always fall over time, but this has a ways to go.

I question the utility myself. I have a Quest and have really enjoyed it, but the fact is its not fun to sit around with that thing strapped to your head for very long. This certainly looks much more comfortable, but it still amounts to a large pair of goggles and I still think you are going to have the same problem. Eventually I think they will get devices like these to be as innocuous as glasses and then I think they will have great utility, but until then I'm not sold on them being something the average person uses for more than occasional entertainment.

 

[RonBurgundy]

I’ll buy it once you pull my Google eyeglasses from my cold, dead hands.

 

[bos]

A fool and his money are soon parted. - Dr. John Bridge, 1587. Just 436 short years ago.

Never spend money in frivolity eh?

 

[pourcyne]

Never spend money in frivolity eh?

Experience is always better than stuff. - pourcyne, 2023.

 

[bos]

Experience is always better than stuff. - pourcyne, 2023.

Well duh. But you’ve never reached out at something you really didn’t need?

 

[NorthCyd]

Experience is always better than stuff. - pourcyne, 2023.

I'm here to tell you virtual porn is an experience.

 

[Goothrey]

That's a price point for researchers, developers and people with lots of play money.

I've got a quest 2. Once you use VR for simulation type games (racing, flying, etc), you cant go back to a flat screen.

 

[Clonehomer]

Seems like they'll have more success marketing it to businesses rather than consumers. I'm sure there will be some that will fork over the money, but is just don't see the value there. But for business like product design and styling, this could be a big deal. Current setups do work well for some applications, but having Apple in the marketplace will push everyone to step their game up and innovate. Cause you know they won't be shy about dumping money into R&D.

 

[Urbandale2013]

The whole meta verse and VR/AR being a gimmick is people being shortsighted. I think it still has a ways to go before widespread acceptance but this looks to be a big step forward.

Just like electric cars it will eventually be normal but it is a question on how long until we get to that point.

 

[simply1]

Disney’s got pretty significant market power as well.

 

[clonebb]

I love VR. I have a Quest and think this looks cool but they need to get the price down to about $500 dollars. It's never going to have much of a community or get much support at that price point.

Costs $1500 to make so $500 is not happening.

 

[SayMyName]

If you watched the full keynote, it looks much more impressive than their 9 min overview. It’s absolutely amazing the level of utility one could get out of it as it runs pretty much all app, 1,000s of games, Word, Excel, all the Apple apps, App Store, game controllers, 100ft equivalent movie screen, full MacBook screen takeover, true AR experience, etc all in a completely spatial world.

Where Meta, PlayStation, etc are focused only on the VR side and specifically gaming, this leaps them with its capabilities and integration. The AR and see through angle, mixed with controller less eye, hand, finger, etc tracking is much more widespread in capabilities. It also reduces the disconnect from your surroundings.

It’s truly what the future looks like, thought at first glance people are going to think it’s a gimmick due to price and the goggle look. The feedback is a lot like when the iPhone, AirPods, or Apple Watch were introduced. People questioned their utility, purpose, and peculiar designs.

10 years from now, people will look back on this much like they do those other milestones. This is their first big revolution, and I’d even say invention given how much more advanced it is that others, since the smartphone. They filed over 5,000 patents during development to give context of how much work they’ve put into this.

With that said, it’ll be like other revolutionary technologies. It’ll start out with a small user base until prices become affordable and then take off. AR is very useful in almost any environment. The VR capabilities just add the fun factor.

I’m far from a fanboy, but as a lover of the guts of technology, they hit this one out of the park.

As a retail investor with a significant position of my taxable portfolio in this equity, I heartily applaud your sentiment!

One of Apple's greatest valued assets is its ecosystem, and the integration with it across all types of hardware platforms. (A big 'ol pile of cash doesn't hurt it, either...)

 

[NorthCyd]

Costs $1500 to make so $500 is not happening.

Agreed. Not any time soon anyways. I can wait 5 to 10 years.

 

[jdoggivjc]

But will we get trapped inside Sword Art Online?

 

[Cycsk]

If you watched the full keynote, it looks much more impressive than their 9 min overview. It’s absolutely amazing the level of utility one could get out of it as it runs pretty much all app, 1,000s of games, Word, Excel, all the Apple apps, App Store, game controllers, 100ft equivalent movie screen, full MacBook screen takeover, true AR experience, etc all in a completely spatial world.

Where Meta, PlayStation, etc are focused only on the VR side and specifically gaming, this leaps them with its capabilities and integration. The AR and see through angle, mixed with controller less eye, hand, finger, etc tracking is much more widespread in capabilities. It also reduces the disconnect from your surroundings.

It’s truly what the future looks like, thought at first glance people are going to think it’s a gimmick due to price and the goggle look. The feedback is a lot like when the iPhone, AirPods, or Apple Watch were introduced. People questioned their utility, purpose, and peculiar designs.

10 years from now, people will look back on this much like they do those other milestones. This is their first big revolution, and I’d even say invention given how much more advanced it is that others, since the smartphone. They filed over 5,000 patents during development to give context of how much work they’ve put into this.

With that said, it’ll be like other revolutionary technologies. It’ll start out with a small user base until prices become affordable and then take off. AR is very useful in almost any environment. The VR capabilities just add the fun factor.

I’m far from a fanboy, but as a lover of the guts of technology, they hit this one out of the park.

Isn't the 100 foot equivalent movie screen just an optical illusion?

 

[Jeremy]

Isn't the 100 foot equivalent movie screen just an optical illusion?

Well physics say yes. But each eye has a 4K screen right in front of your eyeballs. They even have magnetically interchangeable RX lenses.

Think about a 65” TV. If you sit 10 feet away from it, the experience is good. If you sit 5 feet away it’s emersive. The nice trick they’re employing is you can enlarge or shrink each element, and push it forward or further away in the room.

 

[BWRhasnoAC]

It’ll take a while but I think they know that the best target audience right now is the productivity users that can afford something like this. Based on the number of patents and hints of this going back a decade, they’re going to recoup R&D the old fashioned way. High price, low quantity and then mid price, mass adoption once the battery is better, games are refined, Metal 3 and Unity are fully utilized, etc. That’s when it fulfills both AR and VR audiences.

I just don't believe that they have the processing power to run high end games with that thing. It's so expensive to run 4k at high frame rates and that thing is not going to out perform a high end desk top.

 

[3TrueFans]

This thing look ******* stupid for consumers, but probably very impressive for certain professional applications. The part of the video where the dad has the giant goggles on watching his daughter open presents made me crack up.

 

[simply1]

It’ll take a while but I think they know that the best target audience right now is the productivity users that can afford something like this. Based on the number of patents and hints of this going back a decade, they’re going to recoup R&D the old fashioned way. High price, low quantity and then mid price, mass adoption once the battery is better, games are refined, Metal 3 and Unity are fully utilized, etc. That’s when it fulfills both AR and VR audiences.

I think they showed some situations for the VR by going totally dark for movies, and for cerebral work I’d love that mode I think.