First, almost no one on here disputes that the SEC rules. The big difference is the SEC gets that benefit of the doubt with minimal games against good teams in non con, which in general is the case with so few football games.
The difference is in CBB is there are a **** load of non con data points. And the difference in the SEC-Big 12 challenge was one game. And with all those data points the Big 12 was pretty clearly the best conference, the SEC was next, then a big drop off to the Big 10 and Big East.
It’s the same nonsense the media has pulled in Big 10 football. Range from mediocre to completely sucking balls in the non con, then magically a disproportionate number of teams in the conference “really improved” during conference play.
No one is taking one or two games and making this point. There are thousands of data points. That’s the great thing about CBB. There are so many data points across conferences we don’t need to use anecdotal evidence. Dayton and Kentucky over KU are two data points that were overwhelmed by the MANY others that show the Big 12 was the best conference.