You said “it’s going to get BAD ratings”. Lower ratings != Bad ratings. Is it going to get bad ratings like the networks are going to cancel the next season? The TV contracts are locked in well in advance. That’s how business works and why it works the way it does.
The networks pay a rate hoping that they get Lebron v KD or Steph v KD more often than not, the NBA is protected in the years that doesn’t happen because they were locked in 5 years ago. TV Viewership just doesn’t matter as much as it used to and the NBA isn’t getting any less or more money based on who is in this finals. Could it impact a future contract? Maybe I guess.
The way Trae and Booker have played they should be thrilled to have exciting replacement stars for aging LeBron, KD and Harden legitimately earning their place.
Back in 2006 it was pretty obvious they were doing everything possible to build Wade into a star with LeBron stuck on a bad team and Kobe's roster yet to be rebuilt.