Nobody wants to pay 80k+ for one, when that's already approaching Rivian and Cybertruck territory. If they actually made and sold them near MSRP, and dealers weren't marking them up, they'd sell. That's it.
There is some legitimacy in a lot of the hysterical objections. BUT the energy companies, car companies, et al are well aware and working on those problems. It's not like there aren't things that can be done (are being done) to mitigate or resolve them.
Agree there has to be a tipping point for companies to go all in on infrastructure. If we get to that point business will install charging stations to encourage shopping/eating at their business. It wasn't altruistic HyVee's/Targets have in store Starbucks or other coffee shops. It gives customers another reason to shop there.
It says they need to shift workers to the Bronco and Ranger production lines if you read more than just the headline.
They are shifting the labor because Lightning sales are lagging projections, although up 50% Y-O-Y. Sounds like Ford bumped Lightning production last summer to 3 shifts, but sales didn't materialize.
apnews.com
Wait...........dealers are marking them up and can't sell them????? That makes zero sense. Vehicles are only marked up if they do sell, dealerships are not a non-profit, they are going to price them to sell. I think you are way off if you think dealers are marking up vehicles when they can't sell them.
I was talking to a repair shop about the aluminum bodies on ford pickups. They mentioned that you don't have to worry about rust as much, then brought up that some small accidents that would not cause more than just a dinged bumper will make the aluminum funky and need replacement. It made me rethink aluminum on pickups.
Crash tests indicate nation's guardrail system can't handle heavy electric vehicles
Preliminary tests by a University of Nebraska road safety research facility and the U.S. Army Corps of Engineers point to concerns that the nation’s roadside guardrails are no match for new heavy electric vehicles.
They're pricing the damn things based on perceived demand, as well as trying to double-dip on baking the EV tax credit into the sale price. Dealers have almost 0 inventory of them, since Ford barely produces them, so when they do obtain one -- price is sky high on the lot. On top of Ford just straight up raising the MSRPs. It's not the $40K-ish truck that was initially promised and advertised.
They're pricing the damn things based on perceived demand, as well as trying to double-dip on baking the EV tax credit into the sale price. Dealers have almost 0 inventory of them, since Ford barely produces them, so when they do obtain one -- price is sky high on the lot. On top of Ford just straight up raising the MSRPs. It's not the $40K-ish truck that was initially promised and advertised.
It’s No Mystery Why the F-150 Lightning EV Isn’t Selling Like Ford Hoped
Ford knows the reason: high base prices are a barrier to entry. And it has no one to blame but itself.www.motortrend.com
Then they cut back production of them and blame the lack of sales on "minimal interest in EVs" when that couldn't possibly be farther from the truth. Their EV truck costs too much to make sense to buy. Lightning sales were dropping heavily towards the end of 2023, meanwhile, R1T sales were skyrocketing. It doesn't get more clear than that. Ford is pricing like a luxury product and trying to sell it to consumers not in that market.
I'm very interested in the non-Ford, non-luxury offerings coming from other makes just for this reason. I genuinely want to know if it's a "normal people just don't want EV trucks" problem, or if it's "this truck is way too expensive when this alternative at a similar price is better". I think it's the latter, and that's evidenced by the sales of those more-expensive EV trucks compared to the Lightning, as well as the sales data for non-truck EVs. I don't see an "EV" problem here - I see a dollars problem specifically for Ford, that it seemed they brought upon themselves (and then try to blame consumers for). I could be completely off-base. Time will tell.
So they are making them and selling what is made. The post I responded to you made the argument that they didn’t sell because of the markup. Don’t blame the dealer if they are selling them what people are willing to pay for them.They're pricing the damn things based on perceived demand, as well as trying to double-dip on baking the EV tax credit into the sale price. Dealers have almost 0 inventory of them, since Ford barely produces them, so when they do obtain one -- price is sky high on the lot. On top of Ford just straight up raising the MSRPs. It's not the $40K-ish truck that was initially promised and advertised.
It’s No Mystery Why the F-150 Lightning EV Isn’t Selling Like Ford Hoped
Ford knows the reason: high base prices are a barrier to entry. And it has no one to blame but itself.
Then they cut back production of them and blame the lack of sales on "minimal interest in EVs" when that couldn't possibly be farther from the truth. Their EV truck costs too much to make sense to buy. Lightning sales were dropping heavily towards the end of 2023, meanwhile, R1T sales were skyrocketing. It doesn't get more clear than that. Ford is pricing like a luxury product and trying to sell it to consumers not in that market.
They're selling too few of them and blaming that as a demand issue. That's what Ford says, but the stats don't back that up. There's plenty of demand for EVs, and plenty of demand for EV trucks -- such as Rivian outselling them straight up.
