Alabama, MIchigan, Texas, Ohio State, Georgia and the rest get into bidding wars. That is a fact. I am not saying we should be in bidding wars against those schools. Those schools are head and shoulders above everyone in terms of money. We should be letting recruits know that we can compete money wise with Missouri, Minnesota, Iowa, Illinois, and those type of teams. It should be stressed to recruits that if they come to Iowa State they will be getting some NIL and how much they can expect. A kid bringing up NIL these days is no different than an NFL or NBA team offering players a certain amount of money to play for them. That does not mean they are bad team guys or they are not "There for themselves". Just means they are looking out for what they can get. Just like any job anywhere in America. Which is what college sports has become, a job.