The big ten offered Wash and Oregon half share because they could. They had all the leverage, and could offer the best deal available to those schools while still making it profitable for the current members. All that tells us is a likely floor of their value. If Wash and Oregon were worth 35 they probably wouldn’t be in the Big 10.If the top of that league was worth 30 and the bottom is worth...30 then they all are still worth 30.
I think this is closer to reality than Oregon and Washington being worth 70 and Stanford is worth 10.
If the top value teams Oregon and Washington were worth that much more, then the B1G would have been more willing to add them and at more than the half share or below they are getting.
My guess is the top of that conference was valued at 35ish middle teams including Stan and Cal were believed to be worth all about 30, and the bottom 2, in OSU and Wazzu being worth 25.
I just dont believe there is that big of a difference in the Pac 10 after USCLA, and also an ACC after the top few leave.
Also, the 30 mil offer was before the new Big 12 deal with the expanded conference. Not only was that offer with Oregon and Wash, it was when ESPN and Fox were still looking for some second tier inventory. I’m not sure how that translates to future negotiations, but I think most overestimated just how much CFB inventory these networks need, or at least how much it’s worth to them.