The fanbase of the school to our east has been saying since the media deal for the B10 was announced, that this was going to be a game changer in their favor, I could not disagree more. Most of the schools in the B10 have been pumping money into their FB and MBB for over a decade, they have replaced or rebuilt stadiums and arenas, rebuilt their locker rooms and weight rooms, set up their academic and nutrition centers for athletes, so what more can they do for these programs? Pay coaches more, but there has to be a limit to that. So, most of the money will go into the secondary programs, fully fund and scholarship those programs, build a new wrestling complex or VB complex.It will be interesting how this new found media rights money is spent by the Big10 and SEC. Do they have fiscal discipline and use new money selectively on variable expenses like coaches salaries and capital projects/debt reduction? Or do they spend like sailors on their first leave in 6 months?
That fiscal discipline also applies to Big12, ACC and Pac12, albeit to a lesser degree. While the core media rights deals for those 3 conference will be steady (or possibly decline for Pac10) over the next 6-7 years. Each conference will receive an additional $12-$15M annually from the CFP. That's a sizeable amount for AD's go forward to manage their variable costs. And in the Pac10's case, offset getting less in their media deal.
Unless the B10 and SEC schools can increase their number of scholarships they give out or find a way to funnel this extra money into NIL, we are not going to see a huge increase in their FB and MBB programs.