The Big 12 has been the clear #3 in terms of pay out and power. That wasn't good enough for UT and OU. THEY HAD TO HAVE MOAARRRRR.The issue with Bowlsby is that he was an outsider trying to convince club members that this was the club for them. We needed to hire someone that “was” OU/UT that felt OuT were the Club. With the rise of the SEC and A&M, that was likely not possible as of around 2016. Right after the last realignment round, there was a brief time in which the Big 12
Iowa's just insanely lucky that Ohio State and Michigan don't feel the same way.