Sometimes a great product doesn't mean a great stock to buy... They are losing money just like Netflix on Disney+. I don't know that I want to short this stock but I certainly wouldn't be buying. This was a $30 stock in 2011 before a good run to 2015. Long time double top at ~$42, might be interested closer to that price. But I can't get over my personal bias and hate of ESPN and just the company in general.
it’s not even close to the same company it was in 2011. The acquisitions its made since then are game changers. Look at how many billion dollar box office movies it had in 2019.