Iowa seems to dwarf ISU in football ticket revenue and doesn't have to discount tickets to "young adults". They offer youth tickets to some of the non con games at $20 or $25 but that's it.
How many other programs offer discounted season tickets for "young adults"? If it was such a great idea, I am sure there are several of them doing it.
What makes you think those same folks will continue to shell out the cash if ISU ever raises their tickets to big boy prices? If they aren't going to, you are stuck in this same rut of selling tickets dirt cheap.
Of course he wouldn't. That's basic business. He has to build a foundation of new ISU faithful that was very small in the 80's and 90's (that would now be big time donors and season ticket holders). Iowa had Hayden Fry and they had the state of Iowa on lock so nearly everyone in the state became Hawk fans in that time frame unless you or your family went to ISU. ISU did nothing to try to counter Iowa during that time. It took for the late 90's for ISU to be competitive in the Cy-Hawk game again and the 2000's for Jamie to come to ISU and begin building the new foundation. There is a reason enrollment has surpassed Iowa. There is a reason the Cyclone Club has been increasing donations each year. There is a reason that ISU has been setting school season ticket records and all of it extends beyond wins and losses because ISU has done nothing in that category in several years. Take off the Hawkeye football blinders and see the entire picture and it makes sense.
Basketball is moot. If you have a good team, a 12,000 seat arena is not hard to fill.
Ok, Georgia Tech and Tenn is over so time for bed. I enjoyed the conversation. It makes rivalry week a lot of fun!
This does not answer any of my questions.