Except that UT is in Austin and TCU is in Fort Worth. Pretty stupid analogy.
It would behoove ISU to co-opt DSM as much as possible. We have a big fan and alumni base there and it's the closest metro to Ames. It makes perfect sense to any ISU fan and could be explained nationally as DSM-the state capital, being "right down the road" from Ames. I don't have anything against the obligatory cornfield or harvest scene but after shots on campus (obvious and more interesting than a cornfield) DSM shots, due to it's proximity to ISU make sense.