It is really hard to believe that free student tickets to a basketball game is that big of a deal to some (I realize a the vast majority couldn't care less and therefor don't even bother to chime in) clone fans. I would think the majority of ISU fans understand how difficult it can be to get fans at a game when the team hasn't been doing well the last few years, and why an athletic department would do promotions such as this.
I know as a kid (early 90's) I went to numerous games at JTC and basically got to stretch out and recline in the stands. Been to a few games in the last few years with friends (mostly opening Thursday night games since Iowa hadn't started yet) and been in the student section. A lot of empty rows at the top despite being the first game of the season. Couldn't speak for this year as I didn't make a ISU game, but I would imagine student attendance picked up as the excitement and production for the team has picked up. It is really not that hard to understand, better team = better attendance 90% of the time.
And personally, you can put me in the column of people that believe the $40 for 4 general admission tickets, 4 hot dogs, and 4 pops (basically $10 tickets and free hot dog and pop) for a football game in the same ballpark as free student tickets and pizza to a basketball game. I would think Iowa's athletic department could eat the $7-8 ticket for the students to try and get them interested again.
That's not going to happen.
Nobody likes to face up to the fact that the game's not that interesting.
College BB's heyday has long past.