Doesn't have to be a beer either.
Add some Bailey's to your coffee. Some vodka to your OJ. Some Wild Turkey on your corn flakes. The possibilities are endless.
You forgot the Bloody Mary. Aside from it being the first game of the season, that's the only good thing about this game being at 11 AM.
When I was in school however, the UNI game was a 7 o'clock kick and I kind of over indulged in the festivities and was unable to attend the game. So there are some other small benefits to an earlier kickoff.