The Big 12 should add BYU, TCU and Louisville or Colorado State.
I know some people have really bagged on Louisville, since they feel that Kentucky is the #1 there. And in basketball, that's true. But Louisville ain't chopped liver on the court, and they have a pretty solid following, even if not as strong as Kentucky. But football? Kentucky football is worthless, always has been. Louisville has had some success there. I do think they would be able to deliver on the market in Louisville.