What does it mean to "push the limits with streaming"? The big money remains with linear TV. Yormark already said linear TV is the centerpiece of our next media deal. ESPN is diminished, but diminished isn't dead. Meanwhile the streaming industry has issues of its own: it hasn't been especially profitable and is in the midst of something of an upheaval right now. So what does the contours of pushing the limits of streaming look like?
I agree that ESPN's loss will not hurt the Big 10. But having a major presence on ESPN for the Big XII would be great if they pimp us out like they do the SEC. Sports fans have it on all the time and so their promos would help viewership for the conference.
Streaming on Amazon Prime is viable. The rest are not going to work.
Even with Prime, IMHO ISU/Big XII would lose national exposure big time if Big XII goes full blast into streaming as a primary outlet.