Have to think Ariz State - in the #10 media market - has the SEC's attention.
Media markets don't matter. It's how many fans of ASU will watch them on TV?
Rutgers is in possibly the largest media markets in the country, but nobody wants to watch them on TV, so they're pretty much useless to the B1G. ISU is in Ames, IA, but a LOT more people will watch ISU on TV than will watch Rutgers.