Agree. This is where the PAC will take it on the chin, they'll lose tons of casual viewers just surfing up and down the guide for the best game and I can't imagine many bars/pubs/restaurants/etc. showing games on streamers unless they're a home bar for someone playing on one of them.
Hell, even when its on DTV, it can be hard enough to get someone to switch a TV. The employee often doesn't know how to do it or if they do, they need you to tell them what channel number. A streaming app? Good luck. Though many bars might at least purchase Amazon\ESPN licenses because the NFL and the sheer number of games on ESPN+. A streaming app that has barely any sports on it aside from the pac 12? Almost no bar outside the pac 12 footprint is going to fork out for the commercial license for that.