Here is a good article on how a Conference receives revenue and distributes it to the schools. It also compares current with OuT and potential with the BYU and 3 AAC, also note the article is dated Sept 2021.
https://sicem365.com/s/10447/the-new-big-12s-revenue-potential-six-additions-instead-of-four
Here are the Highlights:
The chart below reflects the 2020-2021 athletic year payouts for all revenue streams to programs within the Big 12.
- Third tier revenue averages for the league exclude Texas and Oklahoma.
- After conference fees, the Big 12 Championship game and the Sugar Bowl payouts are divided equally amongst the members of the league.
- The chart excludes payouts from the College Football Playoff as well bowl game payouts outside of the Sugar Bowl. In 2020-2021, the CFP distributed $78.3 million to the Big 12.
| Big 12 w/ Texas & Oklahoma | 20-21 |
| Tier 1-2 | $26.0* |
| Tier 3 (ESPN+) | $4.0 |
| Tier 3 (Sponsorships, radio, etc.) | $11.0 |
| Big 12 Championship ($20mm) | $2.0 |
| Sugar Bowl ($30mm) | $3.0** |
| NCAA Championship (17-21) | $1.2 |
| TOTAL | $47.2 |
The chart below reflects an estimated potential earnings from all revenue streams within an athletic year which includes BYU, Cincinnati, UCF and Houston to programs within the Big 12.
- After conference fees, the Big 12 Championship game and the Sugar Bowl payouts are divided equally amongst the members of the league.
- Lump sum payouts to the league for the Big 12 Championship game and Sugar Bowl are divided by 12 members rather than 10.
- The chart excludes potential payouts from the College Football Playoff as well bowl game payouts outside of the Sugar Bowl. In 2020-2021, the CFP distributed $78.3 million to the Big 12.
| Big 12 w/ BYU, UC, UCF & UH | |
| Tier 1-2 | $22.0* |
| Tier 3 (ESPN+) | $4.0 |
| Tier 3 (Sponsorships, radio, etc.) | $11.0 |
| Big 12 Championship ($20mm) | $1.67 |
| Sugar Bowl ($30mm) | $2.5** |
| NCAA Championship (17-21) | $1.2 |
| TOTAL | $42.4 |
* Following Big 12 10% reduction
** Sugar Bowl 40mm payout minus team expenses