LOL. SMU and the city of Dallas both agree that SMU is Dallas’ team…at least at the collegiate level. SMU has alternate uniforms with “Dallas” and the Dallas city logo…all in concert with the city. I wonder if you would’ve imagined that TCU would play for a national championship in CFB in only about 10 years after rejoining a major conference? SMU has far more resources than TCU and with NIL now a major factor you underestimate the potential at SMU at your own peril.Except ISU was maybe the #2 brand in the market.
SMU is possibly the seventh most popular brand in DFW. They could be behind a couple of high schools in popularity