I think I "liked" Olde Main on Facebook a long while back, and any time they posted an update it was NEVER about beer. Just says so much about their focus.
A lot of posts would be some "get to know the staff" crap, and I remember a bunch of them saying their favorite Olde Main beer was the root beer or something to the effect of "I don't like beer".
They brewed like they didn't like beer. Any beer.