The obligation of the Big 12 members is to maximize revenues and profits, for the benefits of all league members.
Historically radio lost out to network tv, network tv lost out to cable tv. In the future cable tv could well lose out to another computer generated medium. Is it wise for the Big 12 schools to turn down a sure $2,000,000 for what may or may not be sports viewing in the future? The BIg 12 cannot save cable tv if the future for sports viewing is something else.
It is time to see who wants to be a part of this league now, and how much our group of schools can generate in revenues. We control our futures. We can maximize our revenues. The decisions we make now will determine our destiny. Don't be so sure the networks have our best interests at heart. They may be just maximizing their own short term profits. There will be plenty of new faces sitting across the table from each other in 2022 or 2023. Doubt much concerning 2023 will be put in writing today. It probably will be a whole new ballgame based on what things look like in 2023. If we have a desirable product in 2023 the market wants to view, do you think the ancient history of 2016 is going to carry all that much weight? Maybe if old history is so important the networks should be paying restitution to us for what was lost in our four departed members. Doubt we see any of that though.