The excuse that Iowa fans always use that they don't get "up" for the game like ISU is arguable the lamest excuse you can make for losing a game. Is there a worse way in sports to admit defeat than stating that you didn't give as good an effort as your opponent? Getting out schemed or having worse talent are things the opponent actually has to do to beat you, but lacking effort is flat out admitting that you don't even have the desire to win. Now I don't believe the Iowa players and coaches are like this, but to hear this from the fans is laughable. The Hawk fan excuses are what makes this game my favorite sporting event of the year.
Also, I think enough evidence has come out that although Ferentz doesn't treat the game as a big deal, Hayden Fry definitely did. To me, this just makes Iowa look even more pathetic as who designates an inferior opponent as a big game? It would be like if Rhoads made Kansas one of his biggest games every year.
It's just as lame as when they always say "We play down to the competition" all the time. I think most Hawk fans are finally starting to realize they just aren't that good. What I've never understood is they say it's ISU's Super Bowl because fans want to win that game more than any other game (which isn't true for me or any other ISU fan I know, I'd much rather beat a good team). Since when did fans decide the outcome of a game?