If it was just business and math then Will McDonald and TJ Tampa wouldn't have played their senior seasons at ISU. Although one could argue foregoing some NIL money in college to stay in a program that you've had a lot of success in is a good business decision in the long run.
Things getting exponentially more aggressive in this space imo. Especially for guys that aren’t potential Day 1 draft guys. The added twist of representation makes it even more likely. “We don’t get paid unless you get paid”.
