I won’t pretend any of this behavior or activity is unique to the new coaching staff, but the important aspect I see of their new social media presence is rebuilding the connection of the fan base to the team. That aspect has been sorely missing since Naz’s last year (Haliburton on an individual basis being the sole exception).
On the court results are tbd, but with a semblance of a personal connection to the new staff and new players, we as a fan base *should* in theory be more positively invested and patient in those results from the jump off.