With all the emphasis from BY on marketing your product, it just seems like a big miss to take a memorable and marketable name like "FARMAGEDDON" and not max it out.
I don't like that it will miss a year every so often, when it just doesn't need to be that way. Just seems like such an own goal.
I really don't like the "well, KU is their bigger rival" response either. It's 100% true, won't argue that. But it's not even about "are we their biggest rival?" or "well, its not really a rivalry" by some invented definition. It's the longest continuously played series - why kill it for no real reason? Why not maximize the value?
Maybe BY is playing 4D chess though - cancelling it now for some press, but bringing it back later when the ACC teams join - for more press!