Yea, I saw that SOE and thought something was wrong with my TV, but turned it off and everything looked better. Who would ever want that?
I think its just a response to people complaining about the ghosting. They did it to correct some of that but its worse than any slight ghosting in my estimation. Some people like the look of it though or don't seem to notice it.
Its funny that people still think a lot of the early problems with the different formats are still present. People still think Plasma's burn in really bad, get very hot and some even think they still need to be "recharged." Most of that is very minimal now and none need recharging.
And I think SOE was the reaction to motion blur or ghosting even though its not as much of a problem on the new panels as it was on the early ones and the black levels have been improved a lot, especially on the more expensive models.