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Current and future Big 12 team's viewership numbers from 2022

JP4CY

JP4CY

I'm Mike Jones
Staff member
Dec 19, 2008
63,182
75,502
113
Testifying
Average for the 12 game regular season:

TX: 3.06 mil
TCU 2.2 mil
OU: 1.748 mil
OSU 1.68 mil
Baylor 1.32 mil
KState 1.23 mil
Utah 1.16 mil
BYU 997k
ISU 882k
WV 774k
KU 732k
TT 680k
Cincy 653k
UCF 510K
Arizona 506k
Colorado 353k
Arizona St 314k
Houston 242k


And the PAC4 corpse (kind of surprisingly high):

Wazzu 907k
Cal 857k
Stanford 846
Oregon St 625k
 
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JP4CY said:
Average for the 12 game regular season:

TX: 3.06 mil
TCU 2.2 mil
OU: 1.748 mil
OSU 1.68 mil
Baylor 1.32 mil
KState 1.23 mil
Utah 1.16 mil
BYU 997k
ISU 882k
WV 774k
KU 732k
TT 680k
Cincy 653k
UCF 510K
Arizona 506k
Colorado 353k
Arizona St 314k
Houston 242k


And the PAC4 corpse (kind of surprisingly high):

Wazzu 907k
Cal 857k
Stanford 846
Oregon St 625k
Click to expand...
Winning teams get the eyeballs. Just win baby!
 
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CyCrazy said:
Pretty surprised TCU is above both Okie schools.
Click to expand...
The better a team is, the more likely they are chosen for the ABC or Fox games instead of cable or egad, the ESPN + game. Has as much to do with which channel a team is on more than anything else IMO. Basically, TCU had better TV slots last year (deservedly so) which helped their average.
 
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JP4CY said:
Average for the 12 game regular season:

TX: 3.06 mil
TCU 2.2 mil
OU: 1.748 mil
OSU 1.68 mil
Baylor 1.32 mil
KState 1.23 mil
Utah 1.16 mil
BYU 997k
ISU 882k
WV 774k
KU 732k
TT 680k
Cincy 653k
UCF 510K
Arizona 506k
Colorado 353k
Arizona St 314k
Houston 242k


And the PAC4 corpse (kind of surprisingly high):

Wazzu 907k
Cal 857k
Stanford 846
Oregon St 625k
Click to expand...
So the 4 left behind teams all drew significantly better ratings than 3 of the teams we added? Hmm.
 
aeroclone said:
So the 4 left behind teams all drew significantly better ratings than 3 of the teams we added? Hmm.
Click to expand...
That is odd. However, I expect the four new teams to draw much better ratings in the Big Xii. I know that I will tune in more often than I have in the past for thsoe four teams, and I previously lived in Pac Country!
 
aeroclone said:
So the 4 left behind teams all drew significantly better ratings than 3 of the teams we added? Hmm.
Click to expand...

AlaCyclone said:
That is odd. However, I expect the four new teams to draw much better ratings in the Big Xii. I know that I will tune in more often than I have in the past for thsoe four teams, and I previously lived in Pac Country!
Click to expand...

Most games on Pac12 Network get registered as 0 viewers.
 
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JP4CY said:
Average for the 12 game regular season:

TX: 3.06 mil
TCU 2.2 mil
OU: 1.748 mil
OSU 1.68 mil
Baylor 1.32 mil
KState 1.23 mil
Utah 1.16 mil
BYU 997k
ISU 882k
WV 774k
KU 732k
TT 680k
Cincy 653k
UCF 510K
Arizona 506k
Colorado 353k
Arizona St 314k
Houston 242k


And the PAC4 corpse (kind of surprisingly high):

Wazzu 907k
Cal 857k
Stanford 846
Oregon St 625k
Click to expand...

What source is this?
 
I never like these numbers. They don't really tell us what type of audience a team draws, it's too dependent on the TV time slot.

Put Texas on at 11am on FS1 every week and put Texas Tech on at 6pm on ABC Saturday nights and see who draws a bigger number.

The correct comparison would be to show Texas @ 6pm on Saturday night vs. Texas Tech @ 6pm on a Saturday night, or compare them both while playing the 11am time slot on FS1. But, there's probably not enough of a sample size to do that and actually have good data.

As others have mentioned, better teams get better time slots making their TV ratings better, but Texas is always going to get pretty favorable time slots even when they're not good. To be fair, no doubt Texas likely draws more eyeballs in the same time slot as Texas Tech, but it's not easy to find the data to show this.
 
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It would be interesting to see an analysis that controls for variables of game time and channel, as those will have an impact on ratings. Opponent too, but there’s probably not a way to standardize that (P5 opponent vs G5 opponent)?
 
isutrevman said:
I never like these numbers. They don't really tell us what type of audience a team draws, it's too dependent on the TV time slot.

Put Texas on at 11am on FS1 every week and put Texas Tech on at 6pm on ABC Saturday nights and see who draws a bigger number.

The correct comparison would be to show Texas @ 6pm on Saturday night vs. Texas Tech @ 6pm on a Saturday night, or compare them both while playing the 11am time slot on FS1. But, there's probably not enough of a sample size to do that and actually have good data.

As others have mentioned, better teams get better time slots making their TV ratings better, but Texas is always going to get pretty favorable time slots even when they're not good. To be fair, no doubt Texas likely draws more eyeballs in the same time slot as Texas Tech, but it's not easy to find the data to show this.
Click to expand...
Yeah these numbers can be sulf fulfilling prophecies. Obviously there are certain brands that pull better. But some of this is dependent on TV station and time so the good brands get better stations and times and thus better ratings and then that is used to say "Look at what they draw! They should get the best time slots."
 
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The Idaho potato bowl got over 1.5 million viewers last year on a Tuesday afternoon, if you put football on TV, ppl will watch, especially if it's the only game on. This was how the PAC survived. Big ten and big 12 getting into their tv slots would have exposed them. The offers show the networks saw the writing on the wall.

I mean if the apple deal was the best they had, how awful must the others have been?
 
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isutrevman said:
I never like these numbers. They don't really tell us what type of audience a team draws, it's too dependent on the TV time slot.

Put Texas on at 11am on FS1 every week and put Texas Tech on at 6pm on ABC Saturday nights and see who draws a bigger number.

The correct comparison would be to show Texas @ 6pm on Saturday night vs. Texas Tech @ 6pm on a Saturday night, or compare them both while playing the 11am time slot on FS1. But, there's probably not enough of a sample size to do that and actually have good data.

As others have mentioned, better teams get better time slots making their TV ratings better, but Texas is always going to get pretty favorable time slots even when they're not good. To be fair, no doubt Texas likely draws more eyeballs in the same time slot as Texas Tech, but it's not easy to find the data to show this.
Click to expand...
Ive tried to do this w the 2021 data i have. It IS hard.

I tried grouping timeslots into hi-med-low based on both network and time, in order to get data enough to compare teams. Might have to revisit that.
 
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