Interesting to hear everyone's perspectives.
I'm certainly sensitive to everyone's own economic situation and the insanely expensive choices as it relates to schools. I think that's obviously the number 1 factor, even if your kid is a genius and has several options.
Recently, I've found the big10 to have an excellent "business model" - make it more difficult for in-state students to get in so you get more out of state tuition. The Wisconsin kids go to Indiana, the Indiana kids go to Illinois, the Illinois kids go to Iowa etc (I believe Minnesota and Wisconsin have reciprocity, so those are both good options for anyone from those states).
But if I could go back in time, the most important thing to figure out (career-wise) is where you'd like to live. (The problem is that you likely have no idea when you're 18). On the other hand, I believe that every child should develop multilaterally, for this there are private schools and different adders, but I believe that the world has already evolved to such a level that schoolchildren and students should independently clarify themselves with the search for this information, for example, my children use
https://graduateway.com/comparison-of-noli-metangere-and-el-filibusterismo/ to find information about different people (there is practically anything there); for me it is fascinating to read information like Comparison of Noli Metangere and El Filibusterismo. Good luck to all!
And the second most important thing is "fit." Do you want to go away from home? Do you want a small campus? Do you want to party 5 nights a week? Do you want to be in a small town or a big city? All depends on the kid.
Yes, the cost of college is insane, and going higher every year. But I certainly wouldn't have had the life I've had without the benefits of a variety of educational institutions and the people, connections, and opportunities that result from it.