Resurrecting this thread since it has provided guidance during our car search, but wanted to vent for a bit.
Found a used midsize SUV that we liked that had been sitting on the lot of a high turnover dealer for over a month. Had a test drive, emailed our interest, got the initial offer from the dealer down about $800 below list, so we’re thinking the door is open to negotiate with a lot of factors on our side. Go in, have it inspected, went to offer, manager stays stubborn on their initial offer and tries to hand-wring like we’re raking them over the coals with their initial offer in the first place and they’re taking a $500 loss, so we ask what the wholesale price was...got nothing but a look of bewilderment and an “I don’t know; I have no way of knowing”...so we walked.
This isn’t our first rodeo, so we were definitely ok with getting out of there, but I’m more shocked at how stupid they think potential customers are that the dealer would only be taking a $300 profit at-list for a used car. It seems like no one really wants to haggle anymore...and I’m not sure if that’s because the general newbie car buyer is so feckless these days with KBB price, NADA, and TrueCar that the dealer doesn’t want to bother with anyone who even remotely understands what is going on in the business, or what. Don’t get me wrong, those are great tools, but you have to know how to read them and how it relates to the business.
Moral of the story, in most cases they are never making only a few hundred dollars profit at-list on a used car...it is more like a few thousand ($4-5). Also, any dealer who moves less than $1k and tells you they’re taking a loss, don’t be swayed...walk if they’re stubborn. All of this depends on the car of course, but your general average mass-market car applies.
In december I was looking for a new work car for the wife. Have a friend whose daughter and SIL own a dealership. Always chat with them and have even played santa for their daughter when they were back home, so we know them fairly well. So I checked with him on a car we were interested in. To cut to the chase, he said the new used car route for dealers is to be basically at their number and blow them out. Said its the only way to compete with internet sales. I hadnt bought anything but beaters for high school kids in about 5 years.
In regards to profit on cars, (I used to manage a car dealership). We would have our list price 2-3k over the price that we had in the vehicle. If we gave a true allownance of 10k for a vehicle, by the time it went through the shop, was serviced, inspected, any vital thing fixed, detailed and touched up or minor dings removed, we had 500-1k in vehicles. Now we would have close to 15% to 20% ( 1 out of every 5-6) where people would come back and complain about belts being worn, speaker covers having a small crack in it, and so on. All things that were there before the sale and they had ample time check it out. We would on several occasions weigh whether this would be a one time buyer or a longer term relationship. On longer termers, we would catch several of the 100-250 dollar jobbers so we knew we would be taking a 40-50 dollar spread out hit on vehicles after the sale.