Here is an obvious answer. Don't give fans who actually buy tickets to see the game from the schools (that they "have" to buy) the worst seats in the house.
No, that's a ******** answer. I had the $80 through ISU; ended up between the 40 and 45 yard line. It was the perfect section and had great views. I could not have asked for a better location. Next time look at the seating chart before picking your dollar level. It's not that difficult at all.